The University of Iowa has an editorial style manual that guides proper style for all public communication. We use AP style, with some exceptions. Visit the university brand website for sample messaging and to view the style guide.
Additionally, this marketing strategy questionnaire can help you develop key messages to communicate consistently and build awareness and interest in your programs.
We’re here to help
The CLAS Marketing and Communications team strives to provide you with the resources you need to make your marketing work easier. This includes access to the CLAS Communicators Network, which meets regularly to provide marketing and communications training, sharing, and networking to our employees.
If you have questions or suggestions, or would like to join the CLAS Communicators Network, please email clas-marcom@uiowa.edu.