A call to action (CTA) block should be used when you are wanting to persuade site visitors to perform a desired action on your site. You might want to use a CTA block to invite site visitors to fill out a contact form, to move them to another piece of content or to convince them to explore your site further. 

How to create a CTA block

• In the layout tab, click "Add component" and choose "Call to action".

  

CTA link settings

• While a link and link text are required fields for a CTA, the title and summary fields are not required. This allows you to use either or both for your call to action.
  • Use the button component if you're not going to use either the title or summary.
• In the URL field, you typically enter one of these things:
  • If you are linking to another page on your site, start typing the page name and select it from the dropdown menu.
  • If you are linking offsite, type the full URL.
• In the Link text field, type the words you want displayed on the button.
  • Follow these guidelines for writing button text.
  • There is a 25 character limit for buttons
    • If your desired text is longer than 25 characters, you could consider creating a button within a text component. This approach has a slightly different style, but allows for longer display link text.

Display options

• Alignment
  • None
  • Flex row center (will center the entire block and fields)
  • Left
•  Background
  • You can add a background of black, gold, brain pattern black, or gray to draw additional attention to your CTA.